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Would that more people remembered this - Synchronicity swirls and other foolishness

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November 2nd, 2010

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02:27 am - Would that more people remembered this

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[User Picture]
Date:November 2nd, 2010 01:45 pm (UTC)
That is some damn effective political advertisery. My cranky radical leftist self has some problems with the content, but it is the sort of thing that makes me go "and why again don't you do this sort of thing more often, expect this sort of thing from your team, Mr. Obama and Ms. Pelosi?"
[User Picture]
Date:November 2nd, 2010 03:41 pm (UTC)
Wow, that's a really powerful ad. Drama!
[User Picture]
Date:November 2nd, 2010 05:23 pm (UTC)
Well, as an internet video to rally the base, it's not bad. If someone is thinking about putting it on television, though, I'd advise them to save their money -- it looks pretty ineffective to me. Here's why:

(1) TV is about images, not words. To get the effect of an ad, play it with the sound off. (All the more important now that so many people simply mute all the advertising!) Without the sound, this video has nothing at all.

(2) People don't remember particles of negation. This video starts with "I'm not voting Republican because...." Many people (who do listen to the sound...i.e. a minority to begin with) will remember this as an ad in which people recite their reasons for voting Republican. The "not" will be forgotten. And since the "bad party" remains nameless throughout the recitation of grievances, there's nothing to correct this misimpression.

(3) The script alludes to a number of issues and incidents, assuming that the listener will do the work of figuring out what they're talking about and connecting the issue or incident to the (unnamed) Republican party. Yes, regular readers of Daily Kos and Huffington Post will know what they're talking about and who the villains are, but TV viewers will not have a clue. And since this is "obviously" a video about why these people are voting Republican, these "must be" bad things the Democrats have done.

So...to rally the troops, yes. To persuade undecided voters via TV, no, no, a thousand times no.

[User Picture]
Date:November 2nd, 2010 07:41 pm (UTC)
So...to rally the troops, yes. To persuade undecided voters via TV, no, no, a thousand times no.

You may be correct, which is perhaps why US politics is such a mess. However, it's also true that rallying the base is one of the most essential things in this election.

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